Jun 24, 2019
James and Jane discuss how organizations, retailers and marketers use the concepts behind nudge, behavioral economics and motivational psychology to influence consumer behaviors. The list of the week is five cognitive biases that affect consumer choice.
Jun 17, 2019
James and Jane explore the concept of "Nudge Theory" as a way to change behavior. They look at the theory's roots through some principles of persuasion and then at theory itself. They share the principles behind the theory, examples of specific nudges and some real world examples. The list of the week is five ways you...
Jun 10, 2019
James and Jane discuss habits, how they are important and how humans automate processes through habit. They also share the habit replacement loop and two lists of the week, both of which focus on replacing bad habits.
Jun 3, 2019
James and Jane reflect on Locke & Latham’s hugely influential work on goal-setting. They also discuss why goal-setting works, when it works and some of the risks associated with it. The list of the week is Zig Ziglar’s 7 step process of goal-setting.